In 1996, Nicola Feeney resigned from her marketing position and opened a marketing consultancy practice. By 2000 the Internet and all manner of digital solutions were emerging, emails, My Space, Facebook and websites. She began to recommend these and in turn her clients asked if she could assist in producing and executing these in the market. Nicola was one of a very few women to own a marketing business in the late nineties and at the same time she welcomed three babies, juggling her own businesses successfully as a working Mum. Her small business grew and today is a leading marketing consultancy agency located in Adelaide, South Australia.
The growth of marketing was ignited by the digital era which led to prolific competition entering the market; it seemed everyone wanted to be a digital marketer. Today, there are thousands of digital businesses and the marketing industry remains largely unregulated. Despite the temptation to morph into a purely digital agency, Nicola believes that for making to be truly effective and make an undeniable difference you need to look at the big picture first — and only then activate campaigns and projects. Simply put, combining the thinking of a consultancy with the execution of an agency FEENEY solves hairy audacious problems. We’ll ask the questions that go beyond marketing, to uncover the truth behind what’s required to achieve your vision.
Our History
_ ABOUT US
Winning brands are built by choice, not chance. Strategy is at the heart of what we do.
Vision
Better on purpose.
Mission
Apply our knowledge and understanding of strategy, creative and brand and strive to surpass expectations in quality, innovation and value.
Values
Integrity - Always be honest.
Passion - Be open minded.
Impactful - Address needs not wants.
Collaboration - Share knowledge.
Caring - Understand what matters most.
We believe that market-leading brands have one thing in common: investment in smart marketing.
They don’t mindlessly bounce back and forth between flavours of the week and “best practices.”
Instead, they build and focus on — the story and the strategy, - this propels brands and wins’ market share.
Contact Nicola
Nicola’s expertise: marketing strategy, media planning, copywriting, event management, project management, account management, budgeting, corporate communications.
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AGENCY PRINCIPAL
Nicola Feeney
A Certified Practising Marketer, Nicola is a member of the Australian Marketing Institute and has over 30 years’ experience in marketing.
She has marketed some of Australia’s most well-known products and services, and has covered a diverse range of industries such as manufacturing, technology, engineering, finance, fashion, hair and beauty, not-for-profit, professional industry, building, construction, education and retail.
Nicola advocates for a better marketing framework for the industry and believes that holistic all encompassing multi-channel approach delivers the best results. Accountability and transparent and rigorous reporting are essential and as you’ll often hear her say client’s don’t hunt for campaign reports if they are growing and more profitable . She believes that highly creative and highly effective work should not be mutually exclusive.
Nicola is a Marketing Expert for South Australian Leaders and The Australian Industry Group. She regularly presents to industry, business and communities on marketing topics and trends, consumer behaviour and future trends.
Nicola’s expertise:
Business and Marketing Strategy, Media Planning, Copywriting, Project Management, Account Management, Budgeting, Corporate and Government Communications.
James Raphael
CREATIVE DIRECTOR
Formally qualified in architecture, James has over a decade of experience in imaging, product design, e-commerce, retail and brand building.
Bringing a bright mind, innovative thinking, innate curiosity and skilled team leadership, James uses this passion for all things creative and design-related at FEENEY as Head of Creative & Design.
He has the ability to succinctly come up with broad and profound creative vision, story direction and content strategy methods in the way a true Creative Director does.
With the Creative Team, James manages the content production across a wide range of mediums including video, photography, brand identity, print and digital asset creation.
James’s expertise:
Brand Strategy, video & photography, art direction, e-commerce, product design and creation, industrial and product design, strategic planning, trademarking, MPV and MSV testing.
Alice Whitelum
HEAD OF DESIGN
Alice brings a unique creative perspective and a robust set of skills in design, print and digital.
With a Bachelor of Design (Visual Communication) from the University of South Australia, Alice’s career has spanned the architecture, building supplies, hospitality and professional services industries.
As part of the Creative Team at FEENEY, Alice has an innate understanding of design for digital media, websites and all elements of communication from strategy to published content.
She enjoys being challenged with new concepts and working outside of her comfort zone. Her understanding of the audience and purpose of each project helps her deliver impactful communication strategies that result in outstanding quality artwork.
Alice’s expertise:
Brand and identity, website and digital design, UX e-commerce, graphic design.
Jemima May
HEAD OF MARKETING
Well versed in a wide scope of marketing strategies, Jemima has over 3 years’ of experience in marketing and social media.
Graduating from the University of South Australia with a Bachelor of Marketing and Communications in 2020, Jemima has wasted no time diving into the industry, after previously working for other marketing and PR agencies in Adelaide throughout her studies.
She doesn’t shy away from hard work and her competencies in the industry shows it. Jemima is looking to further solidify these skills - by completing a Bachelor of Communication Design at Swinburne University of Technology.
Hard-working, creative and genuine are some of the words FEENEY’s Team use to describe her.
Jemima’s expertise:
Strategy, performance marketing, Google, META, copywriting.
Ella Bullock
MARKETING ASSISTANT
Graduating from the University of South Australia with a Bachelor of Business majoring in Marketing in 2020, Ella is no stranger to the fast-paced agency life, with previous experience working for a digital marketing agency in Adelaide.
Ella plays an important role in the everyday running of the office, making sure that everything in the studio is running smoothly. Assisting the team across a range of marketing and advertising campaigns for a diverse range of clients, Ella is responsible for performance reports for analytics, helping us prepare for client meetings, and assisting with keyword research, search engine optimisation and desktop research.
Joel Franklin
GRAPHIC & MOTION DESIGNER
Joel is our resident motion graphics specialist, digital and website designer. With a keen interest in motion graphics and illustration he is always looking to learn and get the edge on what’s new and edgy in this space - Joel is an integral part of the creative studio team.
Lili Higham
GRAPHIC DESIGNER
Lili is a Designer having received her Bachelor of Design (Communication). Lili seamlessly designs visually appealing communication material and enjoys learning and growing her knowledge across all areas of design and communication.
The FEENEY team brings a unique combination of backgrounds, skills and ideas which lead to successful marketing outcomes.