In 2017 advertisers sunk into Snapchat, dipped their toes in augmented reality and had a taste of the power of content marketing. Facebook continued to be the biggest bugbear for advertisers and marketers alike. Their persistence to unleash more power in their advertising tools left millions feeling frustrated and lost in the minute by minute … Read more
Me, My Life, My Wallet identifies the complex drivers of choice that open and close the customer wallet. Through a multi-dimensional lens called the Five Mys, KPMG International’s groundbreaking study looks at consumers and uncovers predictive insights that navigate the complexity of consumer decision making. The Five Mys include: My Motivation, My Attention, My Connection, … Read more
So you want to reach the millennials? Great! But who are they? What do they like? What motivates them? What inspires them? What gets them talking? A millennial is anyone born between 1982 and 2004. They’re creative, connected and community centric. They’re willing to spend money on on brands that are inline with beliefs. But … Read more
There’s no denying Australians love an underdog. As a nation we’re really good at getting behind a cause. The recent Golden North versus the Zoo is no exception. But let’s take a step back for a moment, pause and draw breath. Have the public forgotten that the Zoo is a charity not for profit, who … Read more
JUMPING TO SOLUTIONS Imagine: The products developed, the packaging’s designed and printed, the brochures are done, the web site Is live, the pricing is sorted, there’s good margin, the caps and balloons are ordered, there’s orders in the system (BUT sales aren’t meeting budget) ……………….. here it comes…… let’s talk to a marketing person! Can … Read more
THE GREAT DIVIDE One thing that never ceases to amaze me is the great divide that exists between the two great and wonderful disciplines sales and marketing! To explain my argument let’s take a look at the famous brand – coke. Launched in 1886 it was sold in a pharmacy, sampled on the streets, pronounced … Read more
Marketing for B2B
Some people believe if it’s a good idea it will succeed. Many a mighty have fallen with this philosophy. Success comes from many factors. You need the right product in the right place at the right time and at the right price and customers need to be willing to buy!
Over the last decade marketing has seen some almighty changes. Product lifecycles have gone from years to months, manufacturing from around the corner to around the globe and distribution – well, that’s a story and a half, it hasn’t just evolved, a new beast has exploded and quickly – the Internet.