So you want to reach the millennials? Great! But who are they? What do they like? What motivates them? What inspires them? What gets them talking? A millennial is anyone born between 1982 and 2004. They’re creative, connected and community centric. They’re willing to spend money on on brands that are inline with beliefs. But how do we reach them? Here are our top 5 ways to reach millennials…
1. Build Trust with User Generated Content
Millennials post thousands of images, reviews, status updates and comments multiple times a day. Consumers on average spend 5.4 hours per day with user-generated content. This presents a grand opportunity to connect with millennials and get them to promote your brand for you. Encourage them to create memories using your business or brand at the centre of their experience!
Run a competition on Facebook offering a prize for the best selfie holding the product. Hold an event and offer free beers for every 10 Tweets someone makes including your event and brand handles. Get your followers to post photos of places they visit and get 10% off if they do a review. Be bold and creative – the millennials are up for anything!
2. Be Mobile Centric
This won’t come as a shock… Millennials are consuming most of, if not, all their media through a smartphone. Connecting with consumers on the go and providing a mobile centric experience needs to be a key part of your marketing strategy. Mobile centric campaigns need to be bite sized to cater or the ‘snacking culture’ and capture their attention quickly! When building in the mobile component of your campaign keep asking yourself “Does this make me stop scrolling?”.
3. Be Topical
Whether it’s a kid on The Ellen Show, a viral sensation on YouTube or a local star in your neighbourhood – weave it into your content. Millennials like to keep on top of what’s trending and like to share. Avoid stale news and use what’s trending to keep ahead of the pack.
4. Stick for Something
Millennials are, generally, socially and environmentally responsible. Millennials want to associate themselves with brands that align with their own values. We love this ad by Heineken that aims to bridge gaps between different types of people. What cause does your brand or business support?
5. Be Bold!
Say goodbye to formal, long-winded, promotional advertising and hello to fun, creative content! Be bold. Use trending terms, break some grammar rules (where applicable of course) and strive to stand out! Millennials are leading consumer behaviour – keep up with what they like and don’t like and weave what you can into your marketing campaigns.